Digital branding, PR & communication
Digital Branding
Is a brand management technique that uses a combination of internet branding and digital marketing; online marketing to develop a brand over a range of digital venues, including internet-based relationships, device-based applications or media content.
It has emerged strongly over the last decade along with its roots from direct marketin.
Brand establishment involves four key points:
- Building a digital brand story
- Creativity in digital media and marketing
- Digital channels and content distributed to channels based on consumer data and habits
- Creating digital relationships.
PR & communication
“The art and social science of analyzing trends, predicting their consequences, counseling organizational leaders and implementing planned programs of action, which will serve both the organization and the public interest.”
PR is the practice of deliberately managing the release and spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. Public relations (PR) and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties.
